Our 2013 Online World According To Nielsen
Top 10 Entertainment Sites
Rank Brand Unique Audience Time Per Person (hh:mm:ss)1 YouTube 124,073,000 1:57:28
2 iTunes 44,965,000 1:11:58
3 Comcast Ent sites 33,825,000 0:54:42
4 Yahoo! Sports Websites 32,581,000 0:25:02
5 IMDb 29,783,000 0:17:49
6 Netflix 28,076,000 0:46:31
7 ESPN Digital Network 27,366,000 1:02:05
8 Omg! Websites 25,298,000 0:08:55
9 VEVO 25,204,000 0:07:54
10 FOXSports.com on MSN 24,385,000 0:09:59
Of course, what immediately catches your eye is the fact that YouTube (in red) was watched more than the others. It's significant that iTunes isn't all that far behind. If you factor in the fact that Apple's iRadio streaming network will be implemented sometime during the summer, this chart could look a lot different in 6 months. Also, if you combine all the sports sites (Comcast, Yahoo Sports, ESPN and FoxSports), it shows that sports is bigger entertainment sector than anything else, with nearly 2:30 of viewing.
Top 10 Web Brands by Unique Audience (U.S. Total)
Rank Brand Unique Audience Time Per Person (hh:mm:ss)
1 Google 170,629,000 2:05:30
2 Facebook 145,297,000 6:41:44
3 Yahoo! 135,100,000 2:32:52
4 YouTube 124,073,000 1:57:28
5 MSN/WindowsLive/Bing 123,133,000 1:15:40
6 Microsoft 86,986,000 0:47:26
7 Amazon 84,735,000 0:38:14
8 AOL Media Network 83,826,000 2:09:36
9 Wikipedia 76,310,000 0:24:25
10 Ask Network 69,447,000 0:12:30
No surprise here that Facebook leads the way in stickiness, with nearly 3 times the amount as the next in line. Everyone complains about Facebook, but we still use it a lot.
Average U.S. Internet Usage for January 2013
Metrics Total
Sessions/Visits per Person 62
Domains Visited per Person 96
Web Page Views per Person 2417
Duration of a Web Page viewed 0:01:12
Online Time per Person 29:10:34
No. of People Who Went Online 208,703,000
No. of People with Internet access 276,778,307
What's interesting about this chart is the fact that we don't stay too long on most websites that we visit, which makes the Facebook number in the previous chart all the more impressive. Also, with a total US population of 313 million, it's pretty interesting that 208 million of them went online in January, and 276 million of them have Internet access. Yes, it is almost everywhere.Sessions/Visits per Person 62
Domains Visited per Person 96
Web Page Views per Person 2417
Duration of a Web Page viewed 0:01:12
Online Time per Person 29:10:34
No. of People Who Went Online 208,703,000
No. of People with Internet access 276,778,307
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