The 6 Types Of Video Marketing

When musicians think of YouTube they naturally think of music videos, but there are actually 6 types of marketing videos, all that can be used by artists and bands. Let's take a look at them:

1. Demonstration videos: This is usually reserved for product demonstrations but an artist can do it as well. Do you endorse a product? Show everyone why it's cool. Have merch to sell? Let the world see why it's different.

2. Training videos: Most brands typically use a training video to show new or potential users how to use their products. Artist's can take a slight left turn by showing how you wrote something, how you performed a particular part, or how it was recorded.

3. Testimonials: People might not believe your marketing but they'll believe someone else, that's why testimonials are so powerful. Ask your fans to send in videos of why they like you, your show, or your music.

4. Leadership: These usually try to show why you're a leader in the industry. In the case of a musician, it could show your technical prowess or unusual gear. For an artist or band, you could show how great your show is.

5. Teaser videos: Artist occasionally use this now, most recently Daft Punk and Jay-Z, who both teased their new albums with videos of various lengths. Can you do the same about your upcoming music or merch?

6. Storytelling: This is the typical music video, where the story of the song is acted out in the video. It could also be a behind the scenes "making of" which tells the story of the creation of the album or video.

Can you use more than one type of these marketing videos? You can see more on video marketing here.

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